R. Duncan Luce, Howard Raiffa: Games and Decisions. Introduction and Critical Survey

"This book surveys the central ideas and results of game theory and related decision making models without making use of excessive mathematical detail. It integrates recent developments noted previously only in the scattered literature. Aimed primarily toward those readers working in the behavioral sciences, the book emphasizes and criticizes aspects of the theories that appear to be of main concern to them.
Games and Decisions makes the current trends of research in game theory and decision making clear and, in turn, stimulates new research along lines which would make the theory more relevant to empirical scientists. It describes the mathematical attempts to deal with such problems as value (or utility), subjective probability, conflict of interest (game theory), decision making under uncertainty, and social resolutions of value conflicts."