New Decision-Making Tools for Managers

Today's new mathematical procedures make it possible for management to solve a wide variety of business problems faster, more easily, and more accurately than ever before. In this comprehensive volume the editors of the Harvard Business Review present 17 carefully organized "seminars" by top management experts who explain all the basic facts needed for a precise understanding of these new methods - in theory and in practical application. They define what the new methods are; they compare them with more familiar decision-making tools; and they show exactly how they can be used to solve specific distribution, sales, marketing, and production problems. "For thoughtful, forward-looking businessmen it brings under one cover the best brains in the business community." (BOSTON HERALD) EDWARD C. BURSK is Professor of Business Administration at the Harvard Business School and Editor of the Harvard Business Review. JOHN F. CHAPMAN is Executive Editor of the Harvard Business Review and a member of the faculty of the Harvard Business School. Mr. Bursk and Mr. Chapman are the editors of Modern Marketing Strategy (a companion volume to this book), which is also published in the Mentor Executive Library series.