Motivation

˝Since the 1930s Motivation has been an area of active research in psychology. The papers collected in this Penguin Modern Psychology Readings are among those that deal most directly with the three central problems of motivation: drive (what instigates an organism to action?); goal direction (what directs behaviour toward certain ends?); reinforcement (what precisely makes certain events rewarding and others punishing?). Jointly, the papers and editorial comments provide a coherent account of the development of theoretical ideas that guide current experimental work on these problems. Dr Dalbir Bindra is Professor of Psychology at McGiII University, Canada, and author of Motivation, a systematic reinterpretation (1959). Dr Jane Stewart is Associate Professor of Psychology at Sir George Williams University, Canada, and author of several articles on the problems of chemical and sensory control of animal motivation.˝